Reliance Brands Limited is embarking on a collaborative journey with Balenciaga.

Reliance Brands Limited has signed a strategic agreement with the most famous global luxury brand, Balenciaga, to bring the best of global apparel to the Indian market. With this long-term franchise agreement, RBL will be Balenciaga’s sole Indian partner to launch the brand in the country and the partnership will be with RBL’s parent group Kering, which owns Balenciaga.

Founded in 1917 by the Spanish-born Cristóbal Balenciaga and established in Paris in 1937, the original house of Balenciaga defined modern clothing with many innovations in design and technique. Since her appointment as Artistic Director in 2015, Damna has maintained Balenciaga’s vision through boundary-pushing collections, to include women’s and men’s ready-to-wear, accessories, and objets d’art. has been extended.

“Few brands have truly embraced the opportunity for creative interpretation and reinvention like Balenciaga. Their innovative and intelligent creations, bold use of logos, and resulting cult following in the fashion industry have already earned them a worldwide following.” Darshan Mehta, MD, Reliance Brands Ltd. said, “This is the most opportune time to introduce the brand in the country as the Indian luxury consumer has matured and sees fashion as a creative expression of their individuality.” are using

Balenciaga’s unparalleled interactions with the expanding digital realm, material advancements, and today’s social responsibilities keep it at the forefront of modernity.

RBL is a subsidiary of Reliance Retail Ventures Limited and started operations in 2007 with a mandate to launch and build global brands in fashion and lifestyle from luxury to premium segments. Over the past five years, RBL has also invested in building and operating local Indian designer brands.

Its current portfolio of brand partnerships includes Armani Exchange, Bali, Bottega Veneta, Brooks Brothers, Burberry, Canali, Clarks, Coach, Diesel, Dion, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Guess, Giorgio Armani. , Hamleys, included. Hugo Boss, Hunkemüller, Iconics, Jimmy Choo, Kate Spade New York, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Moji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Raghavendra Rathore, Replay, Salvatore Ferragamo , Satya Paul, Steve Madden, Superdry, Sunglass Hut, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Versace, Villeroy & Boch, Vision Express, and West Elm. RBL today distributes across 2,084 doors in 821 stores and 1,263 shops in India. In 2019, RBL made its first international foray by acquiring British toy retailer, Hamleys. Globally, Hamleys has 211 doors in 14 countries.

RBL also has equity investments in Indian couture brands Manish Malhotra and Raghavendra Rathore.

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